Total Swimming "Leads the community swimming revolution" at Leisure Industry Week 2015

Total Swimming attended Leisure Industy Week 2015, at the NEC, Birmingham on Tuesday 22nd and Wednesday 23rd September 2015. 

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At LIW 2015 the company outlined how it is leading a revolution in community swimming by delivering high quality swimming lessons and providing temporary swimming pool solutions to local communities.

On Tuesday 22 September at the Operators Conference, Neil Richardson, Head of Pools at Total Swimming, hosted a session entitled ‘Leading the Community Swimming Pool Revolutionwhich highlighted the importance of temporary and demountable pool provision and how this innovative solution is transforming the leisure offering and water-based activities for communities across the UK.

As the market leader in demountable swimming pool solutions across the UK, Total Swimming has in the past five years delivered over 40 projects for local authorities, leisure trusts and private leisure providers.  Total Swimming’s state-of-the-art temporary pools can be housed anywhere from schools to community centres; bringing the pool to places which wouldn’t normally have access to the aquatic facilities.

For operators swimming pools are particularly expensive to run, with high running costs and frequent demands for maintenance work.  The shutting of these pools can result in a considerable loss of income for leisure centres and trusts, particularly during renovation projects where revenue streams can be severely dented through cancelled swimming lessons and clubs relocating to other facilities. Most importantly, for some local people it may be the loss of their main form of physical activity.


Thanks to advances in technology and the construction process, Total Swimming’s demountable pool solutions have proved to be an effective and affordable alternative for councils, local authorities and leisure trusts and recent installations include Bridlington Leisure World, the Dumfries Ice Bowl and Radcliffe Leisure Centre.  


On Wednesday 23rd September, Steve Parry, Managing Director of Total Swimming, joined the line-up of speakers at the Industry Insights session.  As one of the most successful British swimmers of all time, Steve retired at the top of his game after winning an Olympic Bronze medal in 2004 and is now a successful entrepreneur. 


In his session ‘Halting Britain’s Swimming Decline’ Steve explained how it is sink or swim time for the sector following the publication of the 2015 State of the UK Swimming Industry Report which revealed a decline in pool provision for a third consecutive year.


Having seen first-hand how pool closures can have a disastrous effect on the local community and prevent people of all ages accessing their main form of physical activity, Steve firmly believes that leisure centres and pool facilities should be viewed by all as not just places to swim but centres of health and wellbeing to help improve the long-term health of the population.


Steve explains: "With drowning being the third most common form of accidental death in children, learning to swim is not only enjoyable but provides health benefits and could ultimately save a child’s life. Engaging children in swimming provides plenty of options in terms of opening up the door to other aquatic sports, helps them grow in confidence and make friendships so it’s an essential skill to be promoted.”


For many years Steve has used tanks as a way of teaching children to swim in deprived areas and recognised how innovative pool technology could be used commercially.  Having delivered successful projects for numerous local authorities to replace or increase their aquatic provision across communities, it has resulted in hundreds of thousands extra swims a year.


He adds: “As a business led by Olympians, we are committed to providing a sporting legacy and the pools constructed at the Olympic Park for London 2012 gave us the inspiration to set up Total Swimming.  By addressing pool provision in this country, we can provide operators with effective and affordable alternatives to closures of wet-side facilities.  With the right level of drive and innovation, the industry can rise to these challenges and help reverse the decline.”   

LIW 2015