We’ve had a re-brand, and we love it!

 After 10 years of the iconic Total Swimming logo we have developed a new logo that we feel represents our position as the leading 'Learn to Swim' provider in the UK.

We’ve been through a lot in those 10 years, from starting off with one venue in Merseyside to becoming the best Learn to Swim provider in the UK, with 21 venues and 100,000 children having learnt an essential life skill with us.  So as you can imagine it was an emotional process and one we wanted to get right, and we believe that we have!


 The transformation from our old logo to the one you see above took a lot of time and consideration, we wanted to capture the essence of Total Swimming Academies, so we wanted the new logo to express:

  • Fun
  • Industry Leading
  • Child Friendly
  • Safety (We really love the lifebelt!)


We believe our new logo really sets us apart from the crowd and we now have a logo befitting our status in the swimming industry.

So what do you think of our logo? Let us know by telling us on our Facebook page, simply click on the link and let us know your thoughts. After all you’re the people we created this for!