Adult swim numbers are on the increase
2016 has seen a huge increase in adults taking part in swimming events that Total Swimming have delivered. Which is interesting when compared to a BBC article published in December 2016 claiming that adult swimming participation has dropped significantly over the past 10 years.
“Dive In”, an event run in conjunction with Speedo throughout the summer of 2016 is the most successful Corporate Social Responsibility (CSR) public swimming event in UK history.
The event had over 11,000 adults sign up across the country to take part in a Speedo swimming session.
Taking this into consideration along with the “surge of interest” the ASA experienced in adult swimming post Olympics then adult swimming is looking very healthy across the UK.
Managing Director of Total Swimming, Steve Parry, believes that participant figures are on the up after Rio 2016, but there is still huge opportunity to improve the number of regular swimmers across the UK.
“Regardless of the statistics printed swimming remains England’s most popular mass participation sport, with 1 in 20 people aged over 14 swimming at least once a week.
We also believe with events such as ‘Dive In’ along with the Olympics coverage that swimming has been at the forefront of the public’s consciousness throughout 2016.
It’s just important that we keep this momentum going into 2017”.
The latest official swimming statistics are avaiable to view on the following link: http://www.totalswimming.co.uk/news-all-100000-more-people-are-swimming-every-week