Mission

Join the Swimming Revolution…

‘Total Swimming is a business with a passion for innovation, learning and excellence.  We are committed to revolutionising swimming through tackling the way in which swimming is delivered.

Total Swimming delivers products and programmes along an aquatic pathway with our first product on this pathway, Swim a Song working to develop water confidence in children as young as six months. With learn to swim academies and highly innovative school swimming programmes and an Olympian led events programme Total Swimming is and will continue to revolutionise swimming.

When myself and fellow Olympian Adrian Turner set upon the journey to build Total Swimming in 2005, following the 2004 Olympic Games in Athens, we recognised our love for swimming was shaped from great teachers and great coaches. Our vision was to make the ‘aquatic journey’ as enjoyable and rewarding for everyone else as it was for us.

Total Swimming’s vision has stayed much the same with a dynamic team dedicated to, ‘Positively impacting on a million individuals through aquatics by 2012’.

I hope you become part of the swimming revolution and enjoy all of your aquatic experiences.

Steve Parry – Director of Total Swimming, Olympic Medallist and BBC Olympic Correspondent.