About

Total Swimming is the UK’s leading private sector swimming business, founded by Olympic swimmers Steve Parry (right) and Adrian Turner, to make a difference to people’s lives through swimming. The company’s mission is to revolutionise swimming.

Total Swimming delivers products and programmes along an aquatic pathway from “Swim a Song”, which develops water confidence in children as young as four months, to "The Steve Parry Academy" which offers high quality swimming lessons for people of all ages at its centres in Merseyside and Scotland.

We have worked successfully with the public and private sectors to deliver our Pools 4 Schools and Make a Splash programmes, which take mobile steel tank swimming pools to communities across England.

We also offer Olympian led events using some of the biggest stars of the sport, aimed at both children and adults. These include Oceans of Fun Days, Allstars and Aquateer Roadshows.

In 2011, we broke new ground when we staged the British Gas Big Dip at Clapham, the UK's first major aquatic festival. To coincide with the London Olympic Games, this event will return even bigger and better in 2012.

Our team is passionate about providing fun and innovative ways of encouraging people to get involved with sport. We firmly believe that swimming is a fantastic way to address social issues, such as spiraling physical inactivity and increased levels of obesity.

By the end of 2012 Total Swimming will have reached out to over 1 million people, positively impacting on on their lives through aquatic activities.